Kylie Jenner’s Latest Billboard Campaign Shows the Power of Programmatic

Out-of-home is available to more media buyers than ever

An ad featuring Kylie Jenner is shown in New York's Times Square.
Kylie Jenner takes center stage in New York's Times Square in this DOOH campaign. Adomni

Kylie Jenner’s face—seductive, glowing and larger than life—is the centerpiece of her latest ad campaign, but, behind the scenes, programmatic technology is doing a heavy lift.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.