LiveRamp Buys a French Startup to Bolster Its Safe Haven Product

Acquisition of Acuity Data will help ad-tech firm serve the CPG industry

LiveRamp's Safe Haven product is key to its future growth. LiveRamp

LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.