LiveRamp Shows Signs of Stability Despite Pullbacks From Struggling Customers

The company made $4 million in concessions for hard-hit clients looking to save money

Liveramp is pushing its ATS, Safe Haven and advanced TV products. LiveRamp

LiveRamp, which positions itself as the software company of choice for programmatic media trading, is confident it will weather the current economic storm, but it’s also readying for the fallout by increasing its bad debt facility.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.