Mediaocean to Buy 4C Insights Amid Changing Television Landscape
Deal to create 'omnichannel' platform that will cover all kinds of video
The deal is worth roughly $150 million, according to The Wall Street Journal.
Mediaocean, 4C
Advertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape.
