Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Data from 80 million homes will bring digital-like targeting to television

Nielsen's addressable platform covers less than one million smart TVs. Neilsen, Tru Optik

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.