Programmatic

Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Data from 80 million homes will bring digital-like targeting to television

Nielsen's addressable platform covers less than one million smart TVs. Neilsen, Tru Optik

By Andrew Blustein

October 14, 2020

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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