Oracle Launches Outcome-Based Measurement Tool

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits

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Moat Outcomes is the latest offering from Oracle Data Cloud. Oracle, Moat, Getty Images
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Oracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions to in-store visits.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.