Would You Have Watched This Ad Six Months Ago? How About Now?
Advertisers hope new formats will win over adaptive consumers
Adweek's Elevate: TV focused on how the pandemic has changed consumer behavior (and what advertisers hope to do about it).
Adweek
In the three months since the coronavirus began its march across the U.S., media companies have been learning new things about how consumers are interacting with their content and how advertisers are best reaching them.
