Streaming & OTT

Pandora Gives Podcast Hosts More Data on Where and How Long People Listen

Move makes the streaming service more competitive with Apple and Spotify

bubble chart of the US
Pandora's new tools tell creators exactly where people are listening to their podcasts. Pandora

By Patrick Kulp

June 19, 2020

Key insight:

Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control of the podcasting space.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
Recommended articles
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}
You Might Like
This is a Profile

Values-Driven Leadership Matters Now More Than Ever

By Colin Kinsella, CEO, NA, Havas Media

This is a Profile

How the Black Lives Matter Movement Changed Student Spending

By StudentBeans

This is a Profile

The CMO’s Guide to Customer Experience

By Medallia and Deloitte Digital

This is a Profile

What Marketers Need to Do Now That 5G Is Here

By WarnerMedia