Pandora Gives Podcast Hosts More Data on Where and How Long People Listen

Move makes the streaming service more competitive with Apple and Spotify

bubble chart of the US
Pandora's new tools tell creators exactly where people are listening to their podcasts. Pandora

Key insight:

Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control of the podcasting space.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.