Pernod Ricard Addresses Online Hate Speech With New ‘Engage Responsibly’ Initiative

The project serves as a follow up to July's Stop Hate For Profit boycott

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The multi-prong initiative encourages consumers to flag hate speech more often and offers brands ways to offset their use of social platforms. Pernod Ricard

When Pamela Forbus stepped into her role as chief marketing officer for international alcohol conglomerate Pernod Ricard’s North America division in June, things were anything but calm.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.