Adapting to Crisis Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels The travel sector is still struggling, but other verticals are spending big on marketing More brands are spending in programmatic after major downturns in April. Getty Images, iStock By Andrew Blustein August 28, 2020 Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. Andrew Blustein @andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek. Recommended articles