Adapting to Crisis

Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

The travel sector is still struggling, but other verticals are spending big on marketing

colorful waves
More brands are spending in programmatic after major downturns in April. Getty Images, iStock

By Andrew Blustein

August 28, 2020

Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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