Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

The travel sector is still struggling, but other verticals are spending big on marketing

colorful waves
More brands are spending in programmatic after major downturns in April. Getty Images, iStock

Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.