Streaming & OTT

PubMatic Brings Header Bidding to OTT

The shift to streaming is changing how TV is transacted

pubmatic-moves-into-OTT-CONTENT-2020

IPG and MediaMath are among adopters of OpenWrap OTT on the buy-side. Pubmatic, Getty Images

By Andrew Blustein

June 16, 2020

Key insight:

The television industry is at a turning point, and uncertainty is creating opportunities for ad tech to play a bigger role in the way TV is transacted.

As television viewing shifts to streaming, so too is ad tech.

Andrew Blustein

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.

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