Rubicon Project and Telaria Merge to Become the Largest Independent SSP
Combined company has $143 million in cash and no debt
Rubicon Project and Telaria announced their impending merger in December.
Rubicon, Telaria
Key Insights:
- "We're poised to be a net acquirer when it's all said and done."
- The combined company is pushing hard in CTV while there's still no single dominant player.
Rubicon Project and Telaria closed their merger this morning, officially forming the largest independent supply-side platform on the market.
