Rumors of AT&T-Comcast Bidding War for Advanced TV Outfit Cadent Are Meritless, Sources Say

Rival private equity firms are still thought to be interested in acquiring the company

Cadent logo
Last year, Comcast was reportedly interested in making an offer for Cadent. Cadent

Advanced television outfit Cadent is looking for a buyer, Adweek has learned, as early investors in the technology look to cash in on the media industry’s eagerness to fuse the mass audience reach of TV with the granularity of digital ad targeting.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@PatrickCoffee Patrick Coffee is a senior editor for Adweek.