Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away

They have until January 2022 to figure it out

The industry has until January 2022 to find an alternative to third-party cookies. Source: Getty Images

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.