Snap Pitches Original Shows in NewFronts Debut

Executives announced one new show and a popular renewal

purple background with purple flames that says snap originals
Snap touted its original programming in its first NewFronts bid to advertisers. Snap Inc.

At Snap’s first-ever NewFronts presentation, the company emphasized its original programming as it deepens investments in content and advertising offerings in a bid to attract long-term commitments from sponsors.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.