Spotify Begins Testing In App Offers for Podcasts

The new feature builds on its Streaming Ad Insertion technology

In App Offers will enable podcast advertisers to resurface offers to listeners Spotify

Spotify is expanding on the Streaming Ad Insertion technology it introduced in January with a test of In App Offers, which will bring interactivity to podcast ads.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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