SSPs Tighten Their Belts Ahead of Feared Economic Contraction

Coronavirus crisis induces a cautious mood among ad-tech players.

a man wedged between two dollar bills
Media budgets are being squeezed ahead of Q2. Getty Images

Key Insights:

While the advertising and media industries try to figure out how to operate in this new reality we all live in, sell-side ad tech is taking measures to ensure buyers can make their payments as ad budgets are being pulled and memories of recent clawbacks linger.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.