SSPs Tighten Their Belts Ahead of Feared Economic Contraction
Coronavirus crisis induces a cautious mood among ad-tech players.
Media budgets are being squeezed ahead of Q2.
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Key Insights:
- Coronavirus crisis has sharply reduced ad spend forecasts.
- Management of credit is a top priority for publishers and SSPs.
- Some brands are eager to capitalize on the mass WFH movement.
While the advertising and media industries try to figure out how to operate in this new reality we all live in, sell-side ad tech is taking measures to ensure buyers can make their payments as ad budgets are being pulled and memories of recent clawbacks linger.
