The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech
A trend seen across the industry as of late
In-housing is shaking up the industry.
Illustration: Trent Joaquin; Sources: Pixabay
A recent IAB Europe report sparked interest by stating that 86% of programmatic active brands have an in-house capability, with 39% of them having completely in-housed. Similarly, high numbers were shown in the U.S. through a report by the ANA.
