The Business Case for Apple and Google’s Social Altruism

Media industry can learn lessons from tech's preparations for a post-cookie world

google and apple logos
Apple and Google will release an API in May geared toward combating the spread of COVID-19. Apple, Google

Key insights:

Last week, Apple and Google set aside their decade-long rivalry to unveil a contact-tracing initiative using Bluetooth technology on both of their devices to help combat the spread of COVID-19.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.