The Current State of Digital Measurement by Attribution Is Flawed

Algorithms exploit the flaw in walled gardens

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The current state of digital marketing measurement is similarly problematic. Kacy Burdette

My great grandfather Lawrence “Chubby” Woodman invented the fried clam on July 3, 1916, in front of his restaurant, Woodman’s, on the North Shore of Massachusetts. When the Depression hit, the restaurant business was slow, and Chubby tried his hand at gambling.

Nathan Woodman is the founder and CEO of Proof.