The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech

Leaders in the industry want to overcome the cookie decline with PSAs to explain the value exchange of content for data

Ad tech wants to explain the benefits it brings, such as funding journalism, to the public.
Ad tech wants to explain the benefits it brings, such as funding journalism, to the public. Getty Images

Key insights:

The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these companies are now piecing together an education campaign to explain the benefits they bring to the public.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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