The New York Times Debuts Its First-Ever Snapchat AR Lens

The election-focused content is a continuation of its ‘The Truth Is Essential’ campaign

Snapchatters can click through to see election-specific sections on NYTimes.com The New York Times/Snap Inc.

Snapchat? The New York Times is on it.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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