The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

Unified ID 2.0 will be made available to publishers through the SaaS company's Authenticated Identity Infrastructure

The Trade Desk and LiveRamp logos
The pairing marks industry-wide efforts to solve audience matching problems. The Trade Desk, LiveRamp
Headshot of Ronan Shields

The Trade Desk and LiveRamp have announced a collaboration that will see the demand-side platform’s Unified ID 2.0 made available to publishers that deploy the onboarding outfit’s Authenticated Traffic Solution.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}