The Trade Desk Is Building Version 2.0 of Its Unified ID
It's open-source and won't rely on third-party cookies
The Trade Desk first introduced Unified ID in late 2018.
Getty Images
Key Insights:
- Unified ID 2.0 will rely on encrypted email addresses, not third-party cookies.
- The new version will hopefully avoid friction since it's open-source.
The Trade Desk is building out the second iteration of its Unified ID, an open-source sign-on solution for the open web that the entire digital industry can shape and ultimately participate in.
