CEO Jeff Green Lays Out The Trade Desk’s Future – Adweek The Trade Desk Has No Interest in Running Yield Management

Programmatic

The Trade Desk Has No Interest in Running Yield Management

Plus, CEO Jeff Green shines more light on Unified ID 2.0

Screenshot from NexTech
Jeff Green joined Ronan Shields, Adweek's programmatic editor, for NexTech 2020.
Adweek

The Trade Desk has big ambitions. It’s building a business in China, it wants to rule in connected TV and it’s developing a replacement for the third-party cookie.