The Trade Desk Seeks New COO Following Rob Perdue’s Exit

He will transition out of the company in first half of 2019

The Trade Desk COO Rob Perdue has served with the company since 2013. - Credit by Getty Images
Headshot of Ronan Shields

The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue.

The programmatic company announced yesterday that Perdue, who has served with the company since 2013, is to step down after a transitional period in the first half of 2019.

The Trade Desk CEO Jeff Green said the company is now seeking a replacement for Perdue, who earlier served as COO of EyeWonder. Perdue has yet to give an indication of his career plans after his exit.

Green later went on to describe the executive as “instrumental” in the foundation of the company, noting his contribution to its transition from a private to public outfit in late 2016.

“We have begun a search for an incoming COO to ensure a seamless transition as The Trade Desk continues to deliver strong momentum and global growth,” he added.

“After a conversation with Jeff, we agreed that with The Trade Desk’s strong operational foundation and solid growth plans for the future, this is the right time for me to move on to the next phase of my life,” Perdue said in a statement.

The Trade Desk’s market cap went as high as $6 billion this year following its series of strong results. Last month it posted revenues of $118.8 million for the three months to September 30, representing a 50 percent year-over-year rise and forecast revenues of $464 million for the full year 2018.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.