Ad Tech & Mar Tech

The Upfront Isn’t Dead Yet. But It’s Getting More Data-Driven

Advertisers are looking to address 'information asymmetry'

Media buyers are consolidating their teams to adapt to TV fragmentation. Kacy Burdette

By Andrew Blustein

September 25, 2020

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Recommended articles
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}
You Might Like
This is a Profile

Values-Driven Leadership Matters Now More Than Ever

By Colin Kinsella, CEO, NA, Havas Media

This is a Profile

How the Black Lives Matter Movement Changed Student Spending

By StudentBeans

This is a Profile

The CMO’s Guide to Customer Experience

By Medallia and Deloitte Digital

This is a Profile

What Marketers Need to Do Now That 5G Is Here

By WarnerMedia