TikTok Receives Gold Standard 2.0 Certification From IAB UK

Steps it took included implementing IAB Tech Lab’s app-ads.txt, complying with GDPR, ePrivacy Directive

The industry body for digital advertising certified TikTok for the first time IAB UK

TikTok said Monday that it received Gold Standard 2.0 certification from IAB UK, marking the first time it has been certified by the industry body for digital advertising.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.