TikTok’s Toying Around With Ads That Anyone Can Play

The news comes on the heels of similar announcements from Facebook

Person opening TikTok on their phone
Since this summer, TikTok has allowed media buyers to implement playable ads reach users across other apps. Illustration: Trent Joaquin; Sources: TikTok

Depending on whom you ask, the content on TikTok can skew anywhere from surreal to cringeworthy but can also be, as The New York Times once said, “genuinely fun.” Now, the short-form video giant wants to make ads that are fun, too.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.