Publishers Want Independent Governance of The Trade Desk’s New Unified ID

They're willing to embrace the post-cookie solution, but also want a say in how it's run

Publishers think Unified ID 2.0 will be successful, but they need guarantees around data protection. The Trade Desk
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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