Twitter Buys Mobile DSP CrossInstall as It Prioritizes Performance Ads

The company is supposed to increase MoPub's value to mobile app developers

The CrossInstall logo
CrossInstall was founded in 2012. Crossinstall

Twitter is stepping up its performance advertising game with the acquisition of CrossInstall, a mobile-focused DSP.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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