What Marketers Need to Know About the Google Analytics Privacy Reboot

A transition during the decline of third-party data

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The updated platform will use machine learning to fill in data gaps. Google

Google Analytics, arguably the default tool for understanding online consumer preferences, received an overhaul earlier this week as part of the internet giant’s adjustment to more intense scrutiny of data usage.  

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.