Why This Facebook Boycott Is Different
The North Face and Ben & Jerrys are among companies pulling ads from the social media giant
Civil rights activists are calling for an advertiser boycott of Facebook in July.
Photo Illustration: Amira Lin; Sources: Facebook, REI, Patagonia, Eddie Bauer, Arc'teryx, Magnolia Pictures, Ben & Jerry's, Pixabay
As a major advertising publication covering Facebook, we often ask whether brands will leave the platform over the latest scandal: the Cambridge Analytica data leak, inflated video metrics or its do-nothing approach on President Donald Trump’s incendiary posts.
