YouTube Adds Zefr to Measurement Program

The two parties are teaming up on a brand safety and suitability measurement solution

Zefr said these reporting capabilities will be developed and rolled out throughout 2021 Zefr

Zefr, a contextual data platform for brands and agencies, is teaming up with YouTube on a brand safety and suitability measurement solution.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}