adweek-together

Adweek Together: Wedding Season on Hold

The Knot's Amanda Goetz on life stage marketing amid the pandemic

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Nearly a quarter (24%) of all weddings occur in May and June, according to WeddingWire. But, as with so many things, 2020 is going to be different for this happy occasion as brides and grooms consider cancellations and postponements amid travel restrictions and health risks.

For marketers, that means rethinking how to reach as many as 2.5 million couples who marry each year. On today’s episode of Adweek Together, Voice editor Ko Im speaks with Amanda Goetz, vp of marketing at wedding planning site The Knot, for tips and insights on marketing through crisis.

Adweek Together is a live discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is managing editor and director of video.
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