B8ta Is Moving Beyond Consumer Electronics and Entering Fashion and Lifestyle

Forum is opening in L.A. in November

Clothing racks and a counter in what will be the Forum space
Raub said Forum took the team more than a year to develop. b8ta
Headshot of Ann-Marie Alcántara

As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.