Amazon’s Prime Day and Alibaba’s Singles’ Day Are Just Digital Yard Sales

‘The SkyMall Catalog meets Walmart’s Black Friday Doorbuster offers’

Amazon has more tricks up its sleeve for Prime Day 2018. Amazon
Headshot of Lisa Lacy

Amazon’s fourth annual Prime Day is right around the corner—July 16-17—and while it’s making some moves to pique consumer interest in 2018—including six additional hours of bargains, offers at Whole Foods, expansion to four new countries and surprise events in five cities—the landscape remains familiar with items up for grabs like an Alexa-enabled faucet; a unicorn with a light-up horn; and an Audible comedy special with Bob Newhart.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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