How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand

When lawyers told the founder Churn wouldn't be a good name, he picked his own

Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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