Packaged Foods Are Seeing a Spike in Demand That Could Continue for Years

High unemployment, remote work and an uncertain future draw consumers toward CPG

cans of campbells soup
Campbell's raised its 2020 outlook based on continued demand for its products. Getty Images

Key Insight:

Throughout the pandemic, consumer demand for shelf-stable packaged food has surged, providing a boost in sales for companies such as Kraft Heinz, General Mills, J.M. Smucker and Hormel Foods.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.