Famously Happy Finland Is Revealing Its Secrets to the World
The Nordic country is taking its "Rent a Finn" initiative online
The Rent a Finn campaign began in 2019, but had to go virtual for 2020 given travel restrictions.
Business Finland
Key insights:
- Finland was just named the happiest country in the world for the third year in a row.
- When travel does resume, Finland is uniquely positioned for what visitors will be seeking.
Amid the daily deluge of depressing headlines that Covid-19 has brought people around the world, Finland wants to lighten things up.
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