5 Ways to Beat Amazon at Its Own Game This Holiday Season

Nearly half of online shoppers will buy elsewhere—here's how to make them your customers

people holiday shopping in a crowded store
Optimizing your company's online shopping experience can go a long way to drive sales. Getty Images
Headshot of Lisa Lacy

Of the holiday gifts shoppers will buy online this year, 42% expect to purchase all or most of them from Amazon, according to a new report from web content management firm Episerver.


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@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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