JD.com Debuts Joybuy on Google Express

U.S. customers in 48 states can shop from 8 categories

JD has expanded its global footprint—and its partnership with Google. - Credit by Google
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Chinese ecommerce platform JD.com has added a digital U.S. storefront on the shopping service Google Express.

JD did not respond to a request for comment, but Google confirmed “an assortment of inventory from JD.com is now live on Google Express.”

Another dead giveaway: The Google Express page Joybuy includes JD’s mascot, the dog named Joy.

While JD claims its ecommerce platform for Chinese consumers serves over 300 million customers and offers “a vast selection of products, across every major category (electronics, apparel, home furnishings, fast-moving consumer goods, food, appliances and others),” Joybuy’s selection is more modest. Categories include health and beauty, electronics, automotive, sports and outdoor, travel, luggage and bags, home and garden, home improvement and pet supplies.

While details are sparse otherwise, it appears to be Phase II of JD’s June 2018 partnership with Google in which they said they wanted to create retail infrastructure products in Southeast Asia, the U.S. and Europe. JD planned to offer products through Google’s shopping service. (Google Express is available to customers in the continental U.S.)

Around the same time last summer, U.S. retailer Walmart invested an additional $320 million in JD after initially partnering in 2016. At the time of the announcement, Walmart said that through JD, it offered one-hour delivery from almost 200 Walmart stores in 30 China cities.


@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.