Retail Must Juggle Brand Preservation and Digitalization as It Evolves

Adweek Advisory Board shares their opinions on industry developments

The retail industry has seen a lot of change in the digital age. Getty Images
Headshot of Nicole Ortiz

Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We’ve also seen a wave of popular chains, like Toys’R’Us and Brookstone, shutting down or drastically reducing their physical stores. Some believe brick and mortar is dying while others see an opportunity for physical stores to use tech to immerse themselves in the digital age. And in some cases, we’re even seeing ecommerce brands switching gears to open locations and pop-ups.

@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.