Singles Day Is More Than Just Alibaba

JD.com sold more than $19 billion in 2017

JD.com has worked with Walmart since 2016. JD.com
Headshot of Lisa Lacy

Over the last decade, ecommerce company Alibaba Group has done a masterful job linking itself to Singles Day, drumming up excitement each year with a variety show countdown starring A-list celebrities, and scaling its humble beginnings as a coat sale to a $1-billion-an-hour retail frenzy.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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