Skincare Gets a Pandemic Boost, and Tula’s Record Monthly Sales Are Proof

Personal care brand relies on DTC channels to overcome coronavirus challenges

tula products
Tula's successful launch of a new product, a sunscreen gel, is part of its success story for April. Tula
Headshot of Richard Collings

Key insight:

Beauty brand Tula Skincare is on track to have the best sales month in its history, even in the midst of the pandemic.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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