Stitching Together Distinct Marketing Teams at Calvin Klein

Seamless insights from CMO Marie Gulin-Merle

- Credit by Editor: Nick Gardner
Headshot of Nadine Dietz

Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under one roof. That’s easier said than done.

On this episode of Top of Mind, Gulin-Merle explains why she merged the teams and works behind the scenes. She also explains why hyper-personalization is the new trend in fashion: “It think it’s going to disrupt how consumers choose brands and products,” says Gulin-Merle.

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters. Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.
Publish date: October 2, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT