Digital Transformation

The Layaway Is Back for Macy’s in New Deal With Fintech Firm Klarna

A continuing digital evolution in search of younger shoppers

Photo of a Macy
Macy's partners with alternative payments provider Klarna to boost sales, appeal to a younger demographic. Nina Westervelt/Bloomberg via Getty Images
Headshot of Richard Collings

By Richard Collings

October 9, 2020

Buy now, pay later continues to grow in popularity among big name retailers in the wake of Covid-19, and now department store chain Macy’s is partnering with alternative payments provider Klarna.

Richard Collings
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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